Method Race Wheels is unveiling a full scale Trophy Truck made out of the boxes it uses to ship its wheels in. The “Beyond the Box” campaign brings attention to the journey of the wheels it makes. The build starts with the box the wheels are shipped in.
“We wanted to take something familiar and turn it into a statement,” said Matt Harris, General Manager at Method. “Our box symbolizes the beginning of the journey for our fans and by building a full-size Trophy Truck out of those same boxes, we aim to prove that what we deliver is far more than just a quality product. It’s passion, ingenuity and a sense of pride.”
The Trophy truck was built out of corrugated cardboard material and took two hundred hours of design, engineering and assembly. The truck will be on display in Las Vegas this week at the SEMA show at booth #55155 in the West Hall.
