Polaris has officially launched a multi-year partnership with YouTube personality and motorsports entrepreneur Cleetus McFarland, a move aimed at bringing new content, experiences, and energy to the off-road community. The collaboration pairs the global powersports leader with one of the most recognizable grassroots figures in motorsports. Known for his high-octane events and loyal fanbase, McFarland whose real name is Garrett Mitchell has built a massive following through his YouTube channel and his Florida-based venue, Freedom Factory.
“We are big fans of Cleetus and the community he has built. We couldn’t just watch from the outside; we had to be a part of it,” said Reid Wilson, President of Polaris Off-Road Vehicles. “He brings a level of energy, passion and authenticity that reflects what American motorsports is all about, and we look forward to supporting a community that shares our love for performance and adventure.”
Through the agreement, Polaris will support McFarland’s growing slate of content and live events, while integrating its off-road vehicles into his projects. The partnership is expected to deliver new fan-focused experiences, both on-screen and in person, centered around accessibility and the thrill of powersports. Fans can expect to see McFarland and his team put Polaris machines through their paces across a variety of formats, from custom builds and racing content to large-scale events hosted at the Freedom Factory. The partnership also aims to create new entry points for fans to engage with off-road recreation.
