[{"id":15357,"permalink":"https:\/\/dirtsportsworld.com\/2026\/04\/09\/polaris-teams-up-with-cleetus-mcfarland\/","title":"Polaris Teams Up with Cleetus McFarland in Multi-Year Partnership","content":"Polaris has officially launched a multi-year partnership with YouTube personality and motorsports entrepreneur Cleetus McFarland, a move aimed at bringing new content, experiences, and energy to the off-road community.\u00a0 The collaboration pairs the global powersports leader with one of the most recognizable grassroots figures in motorsports. Known for his high-octane events and loyal fanbase, McFarland whose real name is Garrett Mitchell has built a massive following through his YouTube channel and his Florida-based venue, Freedom Factory.\r\n\r\n\u201cWe are big fans of Cleetus and the community he has built. We couldn\u2019t just watch from the outside; we had to be a part of it,\u201d said Reid Wilson, President of Polaris Off-Road Vehicles. \u201cHe brings a level of energy, passion and authenticity that reflects what American motorsports is all about, and we look forward to supporting a community that shares our love for performance and adventure.\u201d\r\n\r\nhttps:\/\/youtu.be\/OVMF9vCxNKk?si=6na80psaeAgWMmLs\r\n\r\n&nbsp;\r\n<p data-start=\"1139\" data-end=\"1454\">Through the agreement, Polaris will support McFarland\u2019s growing slate of content and live events, while integrating its off-road vehicles into his projects. The partnership is expected to deliver new fan-focused experiences, both on-screen and in person, centered around accessibility and the thrill of powersports. Fans can expect to see McFarland and his team put Polaris machines through their paces across a variety of formats, from custom builds and racing content to large-scale events hosted at the Freedom Factory. The partnership also aims to create new entry points for fans to engage with off-road recreation.<\/p>","excerpt":"Polaris has officially launched a multi-year partnership with YouTube personality and motorsports entrepreneur Cleetus McFarland, a move aimed at bringing new content, experiences, and energy to the off-road community.\u00a0 The collaboration pairs the global powersports leader with one of the most recognizable grassroots figures in motorsports. Known for his high-octane","date":"April 9, 2026 15:01","categories":[{"id":25049633,"title":"Business","slug":"business"},{"id":25047612,"title":"News","slug":"news"},{"id":25047652,"title":"UTV","slug":"utv"}],"tags":[{"id":25049869,"title":"Cleetus McFarland","slug":"cleetus-mcfarland"},{"id":25048158,"title":"partnership","slug":"partnership"},{"id":25047711,"title":"polaris","slug":"polaris"},{"id":25047655,"title":"Side-by-Side","slug":"side-by-side"},{"id":25047653,"title":"UTV","slug":"utv"},{"id":25049870,"title":"Youtube","slug":"youtube"}]}]{
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    "title": "Comments on: Polaris Teams Up with Cleetus McFarland in Multi-Year Partnership",
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