Through the agreement, Polaris will support McFarland\u2019s growing slate of content and live events, while integrating its off-road vehicles into his projects. The partnership is expected to deliver new fan-focused experiences, both on-screen and in person, centered around accessibility and the thrill of powersports. Fans can expect to see McFarland and his team put Polaris machines through their paces across a variety of formats, from custom builds and racing content to large-scale events hosted at the Freedom Factory. The partnership also aims to create new entry points for fans to engage with off-road recreation.<\/p>","excerpt":"
Polaris has officially launched a multi-year partnership with YouTube personality and motorsports entrepreneur Cleetus McFarland, a move aimed at bringing …<\/p>","date":"April 9, 2026 15:01","categories":[{"id":25049633,"title":"Business","slug":"business"},{"id":25047612,"title":"News","slug":"news"},{"id":25047652,"title":"UTV","slug":"utv"}],"tags":[{"id":25049869,"title":"Cleetus McFarland","slug":"cleetus-mcfarland"},{"id":25048158,"title":"partnership","slug":"partnership"},{"id":25047711,"title":"polaris","slug":"polaris"},{"id":25047655,"title":"Side-by-Side","slug":"side-by-side"},{"id":25047653,"title":"UTV","slug":"utv"},{"id":25049870,"title":"Youtube","slug":"youtube"}]},{"id":12133,"permalink":"https:\/\/dirtsportsworld.com\/2025\/02\/22\/bonnier-group-moves-off-road-expo-to-orange-county\/","title":"Bonnier Group Moves Off-Road Expo to Orange County","content":"For years the Off-Road Expo has been held at the Los Angeles County Fairgrounds at the Fairplex in Pomona, California. Bonnier Group, owners of the expo are moving the event to the Costa Mesa Fairgrounds in Orange County California.\r\n\r\n\u201cWe\u2019re not just relocating. We are reigniting ORE as an iconic brand,\u201d said Tracy Feinsilver, the group\u2019s Senior Vice President. \u201cThe OC Fairgrounds in Costa Mesa provides the perfect space for growth, enabling us to introduce new features and experiences that weren't possible in the past. This will give us the chance to showcase what truly sets ORE apart in the truck community. Our goal is to continue evolving, engaging with clients, and offering unparalleled experiences in 2025 and for years to come.\u201d\r\n\r\nThe new venue will allow expo organizers to introduce a major expansion and bigger layout. Bonnier already hosts the widely popular Sand Sports Show at the Costa Mesa venue. The Off-Road Expo will be held October 4th<\/sup>-5th<\/sup>.","excerpt":" For years the Off-Road Expo has been held at the Los Angeles County Fairgrounds at the Fairplex in Pomona, California. …<\/p>","date":"February 22, 2025 12:30","categories":[{"id":25049633,"title":"Business","slug":"business"},{"id":25047612,"title":"News","slug":"news"}],"tags":[{"id":25049770,"title":"bonnier","slug":"bonnier"},{"id":25048946,"title":"costa mesa","slug":"costa-mesa"},{"id":25048162,"title":"Costa Mesa Fairgrounds","slug":"costa-mesa-fairgrounds"},{"id":25048182,"title":"fairplex","slug":"fairplex"},{"id":25048180,"title":"off road expo","slug":"off-road-expo"},{"id":25049771,"title":"orange county","slug":"orange-county"},{"id":25048958,"title":"pomona","slug":"pomona"}]},{"id":10568,"permalink":"https:\/\/dirtsportsworld.com\/2024\/09\/10\/off-road-warehouse-to-buy-4-wheel-parts-stores\/","title":"Off-Road Warehouse to Buy 4-Wheel Parts Stores","content":"Parent company Hoonigan is selling off assets amid a $1.2 billion bankruptcy filing. The company started by Ken Block is now owned by private equity partners and owns the Wheel Pros brands along with several other brands that include Poison Spyder and 4-Wheel Parts. Now, ORW (Off-Road Warehouse) is purchasing all of the 4-Wheel Parts assets which would put CEO Greg Adler right back in control of the company he managed when he was CEO of TransAmerican Auto Parts. Adler currently sits as the President of ORW.\r\n\r\nHoonigan is also shedding its Poison Spyder Brand which will be purchased by ARB. We are laser-focused on Hoonigan\u2019s core strengths and are extremely pleased with this outcome as it represents a key step forward in our path to transition our business to a product-based operating model. We look forward to working closely with the ARB and ORW teams to ensure a smooth transition of 4WP\u2019s retail stores and associated e-commerce websites as well as Poison Spyder once the transactions are approved,\u201d said Vance Johnston, CEO of Hoonigan. \u201cWe deeply appreciate the dedication of the 4WP team, who consistently go above and beyond for our customers, and are excited for the future of this leading brand under new ownership.\"\r\n\r\nHoonigan filed for Chapter 11 bankruptcy protection. Hoonigan was orginally started by the now deceased Ken Block as a lifestyle brand. It was bought by private equity firm Clearlake Capital which already owned Wheel Pros. All of the Wheel Pros businesses were rebranded to Hoonigan when the merger occurred. Now the company must discharge its massive debt and raise $570 million in new capital.","excerpt":" Parent company Hoonigan is selling off assets amid a $1.2 billion bankruptcy filing. The company started by Ken Block is …<\/p>","date":"September 10, 2024 10:41","categories":[{"id":25049633,"title":"Business","slug":"business"},{"id":25047612,"title":"News","slug":"news"}],"tags":[{"id":25049687,"title":"4 Wheel Parts","slug":"4-wheel-parts"},{"id":25049688,"title":"auto parts","slug":"auto-parts"},{"id":25049689,"title":"bankruptcy","slug":"bankruptcy"},{"id":25049686,"title":"Greg Adler","slug":"greg-adler"},{"id":25048271,"title":"hoonigan","slug":"hoonigan"},{"id":25048253,"title":"ken block","slug":"ken-block"},{"id":25049685,"title":"ORW","slug":"orw"}]},{"id":10206,"permalink":"https:\/\/dirtsportsworld.com\/2024\/08\/01\/troy-lee-buys-back-troy-lee-designs\/","title":"Troy Lee Buys Back Troy Lee Designs","content":"Troy Lee is back in control of his iconic company- Troy Lee Designs. For decades the company has been known for high-end custom helmet and apparel designs. In 2022, European Motorcycle equipment manufacturer 2Rid acquired the brand from SBJ Capital. A new deal backed with capital from an American Family will bring ownership back to Troy Lee.\r\n\r\nTroy Lee has always maintained a design office at the Corona headquarters. \u201cI am stoked for what\u2019s ahead. Peace & Wheelies,\u201d says Troy Lee. The company will continue to focus on quality apparel and helmet designs it is best known for. 2Ride will continue to assist Troy Lee Designs with a smooth transition.","excerpt":" Troy Lee is back in control of his iconic company- Troy Lee Designs. For decades the company has been known …<\/p>","date":"August 1, 2024 01:59","categories":[{"id":25049633,"title":"Business","slug":"business"},{"id":25047609,"title":"Moto","slug":"moto"},{"id":25047612,"title":"News","slug":"news"}],"tags":[{"id":25049635,"title":"2Ride","slug":"2ride"},{"id":25049637,"title":"apparel","slug":"apparel"},{"id":25049636,"title":"helmet","slug":"helmet"},{"id":25048350,"title":"tld","slug":"tld"},{"id":25049634,"title":"Troy Lee","slug":"troy-lee"},{"id":25048348,"title":"troy lee designs","slug":"troy-lee-designs"}]}]{
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"id": "https://dirtsportsworld.com/?p=15357",
"url": "https://dirtsportsworld.com/2026/04/09/polaris-teams-up-with-cleetus-mcfarland/",
"title": "Polaris Teams Up with Cleetus McFarland in Multi-Year Partnership",
"content_html": " Polaris has officially launched a multi-year partnership with YouTube personality and motorsports entrepreneur Cleetus McFarland, a move aimed at bringing … The post Polaris Teams Up with Cleetus McFarland in Multi-Year Partnership appeared first on DirtSportsWorld. For years the Off-Road Expo has been held at the Los Angeles County Fairgrounds at the Fairplex in Pomona, California. … The post Bonnier Group Moves Off-Road Expo to Orange County appeared first on DirtSportsWorld. Parent company Hoonigan is selling off assets amid a $1.2 billion bankruptcy filing. The company started by Ken Block is … The post Off-Road Warehouse to Buy 4-Wheel Parts Stores appeared first on DirtSportsWorld. Troy Lee is back in control of his iconic company- Troy Lee Designs. For decades the company has been known … The post Troy Lee Buys Back Troy Lee Designs appeared first on DirtSportsWorld.