[{"id":10206,"permalink":"https:\/\/dirtsportsworld.com\/2024\/08\/01\/troy-lee-buys-back-troy-lee-designs\/","title":"Troy Lee Buys Back Troy Lee Designs","content":"Troy Lee is back in control of his iconic company- Troy Lee Designs. For decades the company has been known for high-end custom helmet and apparel designs. In 2022, European Motorcycle equipment manufacturer 2Rid acquired the brand from SBJ Capital. A new deal backed with capital from an American Family will bring ownership back to Troy Lee.\r\n\r\nTroy Lee has always maintained a design office at the Corona headquarters. \u201cI am stoked for what\u2019s ahead. Peace &amp; Wheelies,\u201d says Troy Lee. The company will continue to focus on quality apparel and helmet designs it is best known for. 2Ride will continue to assist Troy Lee Designs with a smooth transition.","excerpt":"<p>Troy Lee is back in control of his iconic company- Troy Lee Designs. For decades the company has been known &hellip;<\/p>","date":"August 1, 2024 01:59","categories":[{"id":25049633,"title":"Business","slug":"business"},{"id":25047609,"title":"Moto","slug":"moto"},{"id":25047612,"title":"News","slug":"news"}],"tags":[{"id":25049635,"title":"2Ride","slug":"2ride"},{"id":25049637,"title":"apparel","slug":"apparel"},{"id":25049636,"title":"helmet","slug":"helmet"},{"id":25048350,"title":"tld","slug":"tld"},{"id":25049634,"title":"Troy Lee","slug":"troy-lee"},{"id":25048348,"title":"troy lee designs","slug":"troy-lee-designs"}]}]{
    "version": "https://jsonfeed.org/version/1.1",
    "user_comment": "This feed allows you to read the posts from this site in any feed reader that supports the JSON Feed format. To add this feed to your reader, copy the following URL -- https://dirtsportsworld.com/tag/helmet/feed/json -- and add it your reader.",
    "home_page_url": "https://dirtsportsworld.com/tag/helmet",
    "feed_url": "https://dirtsportsworld.com/tag/helmet/feed/json",
    "language": "en-US",
    "title": "helmet Archives - DirtSportsWorld",
    "description": "The Voice of Off-Road Motorsports",
    "icon": "https://i0.wp.com/dirtsportsworld.com/wp-content/uploads/2020/01/cropped-DSW-Web-Icon.png?fit=59%2C59&ssl=1",
    "items": [
        {
            "id": "https://dirtsportsworld.com/?p=10206",
            "url": "https://dirtsportsworld.com/2024/08/01/troy-lee-buys-back-troy-lee-designs/",
            "title": "Troy Lee Buys Back Troy Lee Designs",
            "content_html": "<p>Troy Lee is back in control of his iconic company- Troy Lee Designs. For decades the company has been known &hellip;</p><p>The post <a href=\"https://dirtsportsworld.com/2024/08/01/troy-lee-buys-back-troy-lee-designs/\">Troy Lee Buys Back Troy Lee Designs</a> appeared first on <a href=\"https://dirtsportsworld.com\">DirtSportsWorld</a>.</p>\n",
            "content_text": "Troy Lee is back in control of his iconic company- Troy Lee Designs. For decades the company has been known &hellip;The post Troy Lee Buys Back Troy Lee Designs appeared first on DirtSportsWorld.",
            "date_published": "2024-08-01T01:59:42-07:00",
            "date_modified": "2024-08-01T01:59:42-07:00",
            "authors": [
                {
                    "name": "DirtSportsWorld Staff",
                    "url": "https://dirtsportsworld.com/author/dirtsportsworld/",
                    "avatar": "https://secure.gravatar.com/avatar/4817be88e351e2814fd215f4b782a136e8119efccfc1eafde273c56619cf08f5?s=512&d=identicon&r=g"
                }
            ],
            "author": {
                "name": "DirtSportsWorld Staff",
                "url": "https://dirtsportsworld.com/author/dirtsportsworld/",
                "avatar": "https://secure.gravatar.com/avatar/4817be88e351e2814fd215f4b782a136e8119efccfc1eafde273c56619cf08f5?s=512&d=identicon&r=g"
            },
            "tags": [
                "2Ride",
                "apparel",
                "helmet",
                "tld",
                "Troy Lee",
                "troy lee designs",
                "Business",
                "Moto",
                "News"
            ]
        }
    ]
}