[{"id":15357,"permalink":"https:\/\/dirtsportsworld.com\/2026\/04\/09\/polaris-teams-up-with-cleetus-mcfarland\/","title":"Polaris Teams Up with Cleetus McFarland in Multi-Year Partnership","content":"Polaris has officially launched a multi-year partnership with YouTube personality and motorsports entrepreneur Cleetus McFarland, a move aimed at bringing new content, experiences, and energy to the off-road community.\u00a0 The collaboration pairs the global powersports leader with one of the most recognizable grassroots figures in motorsports. Known for his high-octane events and loyal fanbase, McFarland whose real name is Garrett Mitchell has built a massive following through his YouTube channel and his Florida-based venue, Freedom Factory.\r\n\r\n\u201cWe are big fans of Cleetus and the community he has built. We couldn\u2019t just watch from the outside; we had to be a part of it,\u201d said Reid Wilson, President of Polaris Off-Road Vehicles. \u201cHe brings a level of energy, passion and authenticity that reflects what American motorsports is all about, and we look forward to supporting a community that shares our love for performance and adventure.\u201d\r\n\r\nhttps:\/\/youtu.be\/OVMF9vCxNKk?si=6na80psaeAgWMmLs\r\n\r\n&nbsp;\r\n<p data-start=\"1139\" data-end=\"1454\">Through the agreement, Polaris will support McFarland\u2019s growing slate of content and live events, while integrating its off-road vehicles into his projects. The partnership is expected to deliver new fan-focused experiences, both on-screen and in person, centered around accessibility and the thrill of powersports. Fans can expect to see McFarland and his team put Polaris machines through their paces across a variety of formats, from custom builds and racing content to large-scale events hosted at the Freedom Factory. The partnership also aims to create new entry points for fans to engage with off-road recreation.<\/p>","excerpt":"<p>Polaris has officially launched a multi-year partnership with YouTube personality and motorsports entrepreneur Cleetus McFarland, a move aimed at bringing &hellip;<\/p>","date":"April 9, 2026 15:01","categories":[{"id":25049633,"title":"Business","slug":"business"},{"id":25047612,"title":"News","slug":"news"},{"id":25047652,"title":"UTV","slug":"utv"}],"tags":[{"id":25049869,"title":"Cleetus McFarland","slug":"cleetus-mcfarland"},{"id":25048158,"title":"partnership","slug":"partnership"},{"id":25047711,"title":"polaris","slug":"polaris"},{"id":25047655,"title":"Side-by-Side","slug":"side-by-side"},{"id":25047653,"title":"UTV","slug":"utv"},{"id":25049870,"title":"Youtube","slug":"youtube"}]},{"id":4599,"permalink":"https:\/\/dirtsportsworld.com\/2022\/02\/15\/rockstar-and-husqvarna-renew-partnership\/","title":"Rockstar and Husqvarna Renew Partnership","content":"Rockstar Energy Drink will continue to be part of Husqvarna Factory Racing for at least the next two years. The two have had a successful partnership since 2015. The collaboration has led to two special edition motocross models- the FC450 and FC250 Rockstar Editions being released to the public for purchase.\r\n\r\n\u201cPartnering with Rockstar Energy Drink seven years ago has led to many great milestones and achievements by the Rockstar Energy Husqvarna Factory Racing team in supercross, motocross, and offroad. We\u2019ve won many races and multiple championships along the way, and just this last weekend we saw our newest 450SX racer Malcolm Stewart score a career-best second-place result in Phoenix, so we look forward to continuing to build on this great partnership\u201d said North America Motorsport Director, Roger De Coster.\r\n\r\n<img class=\"alignnone size-large wp-image-4601\" src=\"https:\/\/dirtsportsworld.com\/wp-content\/uploads\/2022\/02\/Rockstar-Energy-Husqvarna-FactoryTeam-1024x683.jpg\" alt=\"\" width=\"640\" height=\"427\" \/>\r\n\r\nThe team has several successful riders including Jason Anderson and Zach Osborne in Supercross. Malcolm Stewart was a new addition to the team this year. Colt Haaker competes in Endurocross while Billy Bolt recently became the first ever FIM Hard Enduro Champion.\r\n\r\nThe renewed partnership goes through 2023.","excerpt":"<p>Rockstar Energy Drink will continue to be part of Husqvarna Factory Racing for at least the next two years. The &hellip;<\/p>","date":"February 15, 2022 23:37","categories":[{"id":25047609,"title":"Moto","slug":"moto"},{"id":25047612,"title":"News","slug":"news"}],"tags":[{"id":25048753,"title":"energy drink","slug":"energy-drink"},{"id":25048214,"title":"husqvarna","slug":"husqvarna"},{"id":25048752,"title":"husqvarna fr 250","slug":"husqvarna-fr-250"},{"id":25048634,"title":"husqvarna fr 450","slug":"husqvarna-fr-450"},{"id":25047675,"title":"moto","slug":"moto"},{"id":25047687,"title":"motorcycle","slug":"motorcycle"},{"id":25048158,"title":"partnership","slug":"partnership"},{"id":25048751,"title":"rockstar energy drink","slug":"rockstar-energy-drink"},{"id":25048332,"title":"rockstar husqvarna","slug":"rockstar-husqvarna"},{"id":25048754,"title":"sponsor","slug":"sponsor"}]},{"id":3248,"permalink":"https:\/\/dirtsportsworld.com\/2021\/09\/10\/ultra4-expands-partnership-with-usac\/","title":"Ultra4 Expands Partnership with USAC","content":"The Ultra4 race series is expanding its partnership with the United States Auto Club. Currently USAC provides timing and scoring services. Starting immediately, USAC will handle an expanded role in race operations, safety and technical inspection for all Ultra4 racing events.\r\n\r\nUltra4 will begin implementing and integrating USAC\u2019s process starting with the October Ultra4 Nationals in Davis, Oklahoma. USAC will also handle operations, safety and tech for the 2022 King of the Hammers.\r\n\r\n\u201cWe have worked with USAC for a decade to build the competitive foundation upon which our racers, fans and corporate partners depend. As we continue to build upon that foundation our enhanced alignment with USAC will ensure what we build moving forward is sustainable, professional, safe and fun.\u201d said Ryan Thomas, President, ULTRA4 Racing.\r\n\r\nUSAC serves as the sanctioning body for a number of racing series. The organization has been around since 1956.","excerpt":"<p>The Ultra4 race series is expanding its partnership with the United States Auto Club. Currently USAC provides timing and scoring &hellip;<\/p>","date":"September 10, 2021 12:56","categories":[{"id":25047612,"title":"News","slug":"news"},{"id":25047611,"title":"Rock Crawling","slug":"rock-crawling"}],"tags":[{"id":25048036,"title":"4400","slug":"4400"},{"id":25048009,"title":"4600","slug":"4600"},{"id":25047654,"title":"King of the Hammers","slug":"king-of-the-hammers"},{"id":25048158,"title":"partnership","slug":"partnership"},{"id":25048300,"title":"rock crawling","slug":"rock-crawling"},{"id":25047648,"title":"ultra4","slug":"ultra4"},{"id":25048329,"title":"ultra4 nationals","slug":"ultra4-nationals"},{"id":25048328,"title":"united states auto club","slug":"united-states-auto-club"},{"id":25048327,"title":"USAC","slug":"usac"}]},{"id":2687,"permalink":"https:\/\/dirtsportsworld.com\/2021\/06\/24\/crandon-and-lucas-oil-announce-partnership\/","title":"Crandon and Lucas Oil Announce Partnership","content":"Crandon International Raceway and Lucas Oil have announced a new comprehensive partnership. The agreement brings Lucas Oil branding to the facility along with television coverage on the Lucas Oil-owned MAVTV Motorsports Network.\r\n\r\nThe iconic roadside barn at the facility will be renamed the Lucas Oil Barn. The barn is the only original building left from the early days when the property was a dairy farm. Over the years the interior has been updated to house the track\u2019s office facility and VIP bar. The deal brings illuminated signage to the structure.\r\n\r\n<img class=\"alignnone size-medium wp-image-2689\" src=\"https:\/\/dirtsportsworld.com\/wp-content\/uploads\/2021\/06\/Crandon-Barn-300x200.jpg\" alt=\"\" width=\"300\" height=\"200\" \/>\r\n\r\nMAVTV billboards will also be added in key locations around the track. The timing tower also takes on new branding as the \u201cMATV Timing Tower.\u201d\r\n\r\nOther Lucas Oil and MAVTV branding will be spread around the property as part of the deal. Lucas Oil has been a supporter of Crandon International Raceway in the past.","excerpt":"<p>Crandon International Raceway and Lucas Oil have announced a new comprehensive partnership. The agreement brings Lucas Oil branding to the &hellip;<\/p>","date":"June 24, 2021 14:42","categories":[{"id":25047612,"title":"News","slug":"news"},{"id":25047613,"title":"Short Course","slug":"shortcourse"}],"tags":[{"id":25048160,"title":"branding","slug":"branding"},{"id":25047647,"title":"crandon","slug":"crandon"},{"id":25048156,"title":"Crandon international","slug":"crandon-international"},{"id":25047739,"title":"Lucas Oil","slug":"lucas-oil"},{"id":25048157,"title":"mavtv","slug":"mavtv"},{"id":25048158,"title":"partnership","slug":"partnership"},{"id":25048159,"title":"track signage","slug":"track-signage"}]}]{
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    "title": "partnership Archives - DirtSportsWorld",
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            "url": "https://dirtsportsworld.com/2026/04/09/polaris-teams-up-with-cleetus-mcfarland/",
            "title": "Polaris Teams Up with Cleetus McFarland in Multi-Year Partnership",
            "content_html": "<p>Polaris has officially launched a multi-year partnership with YouTube personality and motorsports entrepreneur Cleetus McFarland, a move aimed at bringing &hellip;</p><p>The post <a href=\"https://dirtsportsworld.com/2026/04/09/polaris-teams-up-with-cleetus-mcfarland/\">Polaris Teams Up with Cleetus McFarland in Multi-Year Partnership</a> appeared first on <a href=\"https://dirtsportsworld.com\">DirtSportsWorld</a>.</p>\n",
            "content_text": "Polaris has officially launched a multi-year partnership with YouTube personality and motorsports entrepreneur Cleetus McFarland, a move aimed at bringing &hellip;The post Polaris Teams Up with Cleetus McFarland in Multi-Year Partnership appeared first on DirtSportsWorld.",
            "date_published": "2026-04-09T15:01:03-07:00",
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            "title": "Rockstar and Husqvarna Renew Partnership",
            "content_html": "<p>Rockstar Energy Drink will continue to be part of Husqvarna Factory Racing for at least the next two years. The &hellip;</p><p>The post <a href=\"https://dirtsportsworld.com/2022/02/15/rockstar-and-husqvarna-renew-partnership/\">Rockstar and Husqvarna Renew Partnership</a> appeared first on <a href=\"https://dirtsportsworld.com\">DirtSportsWorld</a>.</p>\n",
            "content_text": "Rockstar Energy Drink will continue to be part of Husqvarna Factory Racing for at least the next two years. The &hellip;The post Rockstar and Husqvarna Renew Partnership appeared first on DirtSportsWorld.",
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            "title": "Ultra4 Expands Partnership with USAC",
            "content_html": "<p>The Ultra4 race series is expanding its partnership with the United States Auto Club. Currently USAC provides timing and scoring &hellip;</p><p>The post <a href=\"https://dirtsportsworld.com/2021/09/10/ultra4-expands-partnership-with-usac/\">Ultra4 Expands Partnership with USAC</a> appeared first on <a href=\"https://dirtsportsworld.com\">DirtSportsWorld</a>.</p>\n",
            "content_text": "The Ultra4 race series is expanding its partnership with the United States Auto Club. Currently USAC provides timing and scoring &hellip;The post Ultra4 Expands Partnership with USAC appeared first on DirtSportsWorld.",
            "date_published": "2021-09-10T12:56:08-07:00",
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            "title": "Crandon and Lucas Oil Announce Partnership",
            "content_html": "<p>Crandon International Raceway and Lucas Oil have announced a new comprehensive partnership. The agreement brings Lucas Oil branding to the &hellip;</p><p>The post <a href=\"https://dirtsportsworld.com/2021/06/24/crandon-and-lucas-oil-announce-partnership/\">Crandon and Lucas Oil Announce Partnership</a> appeared first on <a href=\"https://dirtsportsworld.com\">DirtSportsWorld</a>.</p>\n",
            "content_text": "Crandon International Raceway and Lucas Oil have announced a new comprehensive partnership. The agreement brings Lucas Oil branding to the &hellip;The post Crandon and Lucas Oil Announce Partnership appeared first on DirtSportsWorld.",
            "date_published": "2021-06-24T14:42:11-07:00",
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