Black Rifle Coffee Company has announced it is signing action sports icon Travis Pastrana. The new contract puts Pastrana’s longtime association with Red Bull to rest. Pastrana posted a video to his Instagram page showing him hanging up his Red Bull hat and helmet and picking up a new Black Rifle helmet. He is also shown wearing Black Rifle graphics on his motocross jersey.
“Travis brings excitement everywhere he goes. His abilities on a bike, in a car, or under canopy have solidified him as one of the most iconic action sports stars that has ever been,” said BRCC CEO Evan Hafer. “The son of a Marine, competitive and driven, Travis is an amazing addition to the BRCC family. From watching his wild stunts while on deployment to becoming friends with him, we couldn’t be happier to officially partner with him and help make some truly amazing content. With everything we have planned this year and beyond, it’s a dream come true!”
Black Rifle Coffee is a veteran-founded coffee company that supports veterans, active-duty military and first responders along with the American Way of Life. The company also supports off-road racer BJ Baldwin.