King of the Hammers co-founder Dave Cole is selling off the Ultra4 Regional Series to Mid America Outdoors owners Jason and Gayla Robinett. In a late Friday night letter, Dave Cole stated this will be a transitional process as assets are separated. Effective immediately, the Robinetts will take owner of the Ultra4 brand and Vimeo racing channel. Dave Cole will continue owner of King the Hammers, Great American Shortcourse and Ultra4 Europe.
“I am excited to see what the Robinett’s and their team can bring to the series. They have incredible plans for the future and have already built a world class facility in Oklahoma,” said Dave Cole.
Dave Cole also says he is restructuring HammerKing Productions and will begin focusing on a new project Ultra4 Tours which he will release more information in the future on. Cole will also retain the entire staff that works with him throughout the year.
As for Ultra4 Regional series, JT Taylor is back onboard as the race director. New dates and a new schedule have been released.