Troy Lee is back in control of his iconic company- Troy Lee Designs. For decades the company has been known for high-end custom helmet and apparel designs. In 2022, European Motorcycle equipment manufacturer 2Rid acquired the brand from SBJ Capital. A new deal backed with capital from an American Family will bring ownership back to Troy Lee.
Troy Lee has always maintained a design office at the Corona headquarters. “I am stoked for what’s ahead. Peace & Wheelies,” says Troy Lee. The company will continue to focus on quality apparel and helmet designs it is best known for. 2Ride will continue to assist Troy Lee Designs with a smooth transition.
