Crandon International Raceway and Lucas Oil have announced a new comprehensive partnership. The agreement brings Lucas Oil branding to the facility along with television coverage on the Lucas Oil-owned MAVTV Motorsports Network.
The iconic roadside barn at the facility will be renamed the Lucas Oil Barn. The barn is the only original building left from the early days when the property was a dairy farm. Over the years the interior has been updated to house the track’s office facility and VIP bar. The deal brings illuminated signage to the structure.
MAVTV billboards will also be added in key locations around the track. The timing tower also takes on new branding as the “MATV Timing Tower.”
Other Lucas Oil and MAVTV branding will be spread around the property as part of the deal. Lucas Oil has been a supporter of Crandon International Raceway in the past.