Dick Landfield has passed away at the age of 89. Landfield started as a Southern California Ford dealer. He raced a Ford Bronco in the 1968 NORRA Baja 500. Over his lifetime, Landfield has used the knowledge and influence he earned from business and racing to help drivers, teams, promoters and sponsors achieve goals and promote the sport of off-road racing. Landfield owned the Enduro racing team which competed in the Mickey Thompson Stadium Series for 10 years starting in 1989.
Landfield retired from driving full time in 1986 and hired Dave Ashley to drive and manage the team. In 1991, Landfield created the Rough Riders and secured a major sponsorship deal from Ford Motor Company. The Rough riders were a combination of Enduro Racing, Simon and Simon Racing, Stroppe Racing, Swift Motorsports, Spirit Racing and Venable Racing.
Dick Landfield was inducted into the Off-Road Motorsports Hall of Fame in 2007.