Safety Visionary Robbie Pierce has passed away in a Scuba diving accident. Pierce, born in 1959, got his start in the aerospace industry and soon began working with Mastercraft to build tubular seat frames. Pierce ended up purchasing the company and expanded it. Under Pierce’s direction, Mastercraft purchased Ryan Safety, then Impact Racing. In 2017, Pierce sold everything to Sparco, and a year later purchased Jimco Racing, overseeing the builds of dozens of Trophy Trucks and UTV’s.
Jimco Racing released the following statement: It is with great sadness that we announce the passing of our great leader, racer, builder, entrepreneur, and Off-Road Motorsports Hall of Fame Inductee, Robbie Pierce. Robbie died in an accident while scuba diving, his second biggest passion in life. His dedication to the safety and advancement of off-road racing and motorsports will continue to save lives, and thrill racers and fans alike for years to come. What you do in life echoes in eternity. Drive fast, take chances. Race in Peace.
Pierce last posted to his Facebook page a few days ago that he would be diving on Bonaire Island in the Caribbean.
Pierce was inducted into the Off-Road Hall of Fame in 2018.
